The top 30 marketing, sales, and management books of 2018

"Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us."

"have studied thousands of people . . . and it’s breathtaking how many reject an opportunity to learn. — Carol Dweck (from Mindset)" — Rohit Bhargava

"If you’re not 100 percent happy with your life today, it is never a waste of time to try something that could get you there." — Gary Vaynerchuk

“Today, the online world is so cluttered that even truly great content often gets buried or ignored. The good news is that you can take control of your ability to reach a wide audience — and you can start today, with One Million Followers.” — Katie Couric

“It’s not all about making money. You never knew what opportunities, relationships, or experiences will come your way as a result of building your influence on YouTube.” — Sean Cannell, Benji Travis

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” — Iskra Lawrence, Aerie Model and Instagram star

"It's simply not possible to find the knowledge you'll gain reading this book anywhere else. It's an insider's guide to the acquisition process. Insightful and straightforward, this book will have you prepared for the day you decide to take outside capital, or exit." — John Garrett, Community Impact Newspapers

“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If you are reading this, that likely describes your world, so do yourself a favor and read this book.” — Andrea Waltz, co-author of Go for No!

"All things being equal, people prefer to do business with people they know, like, and trust." — Ray Higdon

"Ryan Serhant is the authority on all things selling. If you want to sell more than anyone else, read this now." ― Gary Vaynerchuk, New York Times bestselling author

"Once you become even reasonably proficient with the Straight Line System, you’ll be able to take any prospect, regardless of where they started off on the certainty scale, and move them to higher and higher levels of certainty with remarkable ease. It will simply be a matter of taking immediate control of the sale, and then moving your prospect, step by step, down the straight" — Jordan Belfort

"There are two types of people in this world: those who resist change in favor of nostalgia and those who move with the times and create a better future." — Phil M. Jones

"If my memory was erased and I had to start over in sales and I could only use one tool to train myself — it would be this book." — Casper Fopp, Chief Revenue Officer at Wondersign

"A treasure chest of practical, tactical, and doable ways to differentiate yourself from the competition! Read it... use it!" — Anthony Parinello, author of Selling to VITO, the Very Important Top Officer

“This book is much like Scott in that it is easy to read, easy to know, and super smart. It is built for our instant satisfaction app-numbed minds and you'll get something out of it every time if you just spend a few minutes with it every day.” — Charles Martin, State Farm Agent

"The story is the heart of the sale." — Matthew Pollard

"Objections is a masterpiece that demonstrates why Jeb Blount is one of the most in-demand sales trainers and speakers on the planet. This powerful book will help increase your confidence and results as you learn how to bust tough sales objections you face every day!" — Mike Weinberg, author of New Sales. Simplified

"Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning to understand how their goals relate to the mission." — John Doerr

"Being able to take needless work out of the system is more important than being able to put more work into the system." — Gene Kim

“It’s time for companies to stop asking their employees to breathlessly chase ever-higher, ever-more-artificial targets set by ego.” ― Jason Fried

"Excellent colleagues, a clear purpose, and well-understood deliverables: that’s the powerful combination." — Patty McCord

“Ideas are rarely the problem. What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” — Beth Comstock

"In the most of our decisions, we are not betting against another person. Rather, we are betting against all the future versions of ourselves that we are not choosing." — Annie Duke

"David Bahnsen has written a bracing and incisive critique of our increasingly pervasive culture of victimization. He makes a compelling case that it's still within our power, and absolutely necessary, that we help ourselves. You will enjoy and profit from this book." — Rich Lowry, editor-in-chief at National Review

"Elite performers have something in common: They’re really good at taking breaks" — Daniel H. Pink

"More and more it seems to me that about the best thing in life is to have a piece of work worth doing and then to do it well." — Doris Kearns Goodwin

"If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward." — Jocko Willink

"The number-one job is to take care of each other. I didn’t always know that, but I know it now." — Daniel Coyle

"Time keys for habit goals create external cues that trigger action." — Michael Hyatt

"An in-the-box organization is filled with people who are focused on themselves and on being justified. Imagine, in contrast, an organization where everyone is focused on others and on achieving results." — The Arbinger Institute