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Empowering Debt Recovery in the US: WayThru Digital Platform

Website:

waythru.com

INDUSTRY:
Fintech

Duration:

2019 – ongoing

Customer location:

South Carolina, US

TECH STACK:
Java(AQA)|PostgreSQL|Python|React

SERVICES:
Custom Software Development|DevOps|Project Management|Quality Assurance|UX/UI Design

Dedicated team behind the project

PARTNERSHIP

The client

WayThru is a fintech multi-tenancy platform, based in the United States, aimed at helping debt management companies operate efficiently, helping schedule debts using various payment providers. The company’s ethos is rooted in humanity, focusing on a modern, empathetic approach to debt recovery.

PROJECT SCOPE

THE CHALLENGE

In their pursuit to become the leading software solution for debt collection in the United States, WayThru required:

INQUIRY:/ 01

Versatile and secure integrations with a wide array of payment methods, payment scheduling, security, and reduced associated costs.

INQUIRY:/ 02

A multi-tenant architecture that allows for a decrease in the time and costs of onboarding new tenants to the platform.

INQUIRY:/ 03

B2B expansion, accommodating and managing commercial clients.

INQUIRY:/ 04

Enhanced usability for individual consumers and businesses.

INQUIRY:/ 05

Micropayment functionality for consumers to make smaller, more manageable debt payments.

INQUIRY:/ 06

Intuitive navigational assistance to enhance user experience and platform efficiency.

STRATEGIES AND EXECUTION

what was done

For WayThru, we embraced a comprehensive tech stack combining the React JavaScript framework, Python Django, AWS cloud infrastructure, and Bitbucket pipelines. The platform pivots on a multi-tenant architecture, enabling WayThru to not only serve its users but also offer its software as a white-label product. Furthermore, we tackled the complexities of payment processing, scheduling, and integration with an array of external services, all underpinned by rigorous quality assurance.

Our journey with WayThru began with the development from scratch, and we’re proud to say that it has become a resounding success. We are actively building new features, onboarding new users and tenants, and providing steadfast support ensuring the security and functionality of the platform.

Implemented features

feature:/ 01

Custom payment system “PathWay” for a range of payment methods.

feature:/ 02

Various types of authentication: Two-factor authentication (2FA), auto login by ID and one-time codes, Google SSO, regular via SSN, etc.

feature:/ 03

An open-ended plan feature, empowering consumers to formulate flexible debt repayment strategies.

feature:/ 04

Third-party chatbot functionality integration.

feature:/ 05

The multitenancy functionality, which allows customizable logos, colors, and databases, ensuring a unique, private experience for each tenant within the shared software system.

feature:/ 06

Assured PCI DSS compliance, supporting passing annual penetration testing and security audits.

feature:/ 07

Comprehensive UI redesign.

feature:/ 08

A scalable platform for quickly onboarding new tenants.

feature:/ 09

Spanish localization.

Additional features

For consumers: two-factor authentication, add/delete/edit payment methods, select a payment plan (frequency, amounts, full debt or one-time payment), review payment history, etc.
For agents: two-factor authentication, add/delete/edit payment methods, customer list with filters, review and edit communication preferences, notes to each customer, send automatically generated emails, etc.

ACHIEVEMENTS

Results

85%

of consumers utilize self-serve options, showcasing the platform's user-friendly nature

15.2 times

cheaper use of digital methods than conventional outreach channels for communication

35%

conversion rate on engaged consumer accounts

TECHNOLOGIES IN USE

Tech stack

TEAM'S FEEDBACK

What the team has to say

The team’s dedication and collaboration have been outstanding, making it a great place to learn and grow as a software engineer. Our architectural approach allowed for a scaling system and helped a bigger auditory of clients, demonstrating that more lives could be positively impacted.

It's always rewarding to know that your efforts contribute to the well-being of others. That is the case with WayThru. All thanks to the multi-tenant architecture. We received a constant stream of challenging tasks that were both rewarding and intellectually stimulating. And constant feedback from the end users and satisfaction metrics have shown our consistent improvement!

Big shoutout to Ralabs for their outstanding support! The team’s commitment to our projects has been remarkable, and we've found a great partner in them. The Team Lead’s dedication is commendable, ensuring smooth collaboration. Their responsive approach, from adding team members to addressing budget concerns, has been refreshing. They’ve tackled challenges, like the payment system overhaul, head-on, showcasing their problem-solving skills.

Aaron Brooks

Managing Director and Co-Founder at WayThru Innovations

Ralabs consistently delivers high-quality outputs, and they're able to mitigate any risks to the web app. The team is responsive from a project management standpoint, and internal stakeholders are particularly impressed with their innovative approach to design.