BestBonobos: AI-driven M&A platform for sellers 

Website: BestBonobos
Duration: 4 months (MVP) + ongoing
Customer location: Netherlands
Industry: M&A
Services: AI IntegrationArchitectureBackendDesignFrontendTesting
Tech stack: AWSClerkFastAPIGithubMongoDBOpenAI GPT-seriesPythonReactWordPress

Dedicated team behind the project

The client

BestBonobos is a Netherlands-based M&A platform focused on helping business owners prepare and sell their companies
in a structured and guided way.

The company was founded by Elias Crum and Sebas Winter, who bring experience in M&A and building structured transaction processes for founders and investors.

BestBonobos is building a product that simplifies the full exit journey by combining valuation, readiness assessment, and transaction management into a single system.

Their approach replaces fragmented advisory processes with
a centralized, product-driven workflow supported by automation
and AI.

Client achievements:

New platform launch

Released a new digital product
to support business owners across
the M&A lifecycle.

Structured M&A workflow introduced

Moved from fragmented advisory processes to a centralized,
product-driven platform.

Foundation for AI-driven M&A operations

Established a system combining valuation, readiness assessment,
and transaction management
in one environment.

The challenge

The client needed to build a platform that replaces manual,
advisory-heavy M&A processes with a structured digital product.

A centralized action plan dashboard that guides users through exit readiness tasks with clear priorities, deadlines, and progress tracking.
Key challenges included:

Designing a system that guides users through valuation, readiness, and transaction stages without requiring deep
M&A expertise 

Supporting multiple data input formats, including files, manual entry, and conversational input

Combining AI-driven interaction with structured business logic
for consistent outputs

Implementing secure document handling for due diligence
and transaction workflows

Creating a unified experience across multiple complex modules (valuation, documents, negotiation, data room)

What was done

Ralabs designed and successfully delivered the MVP focused on
the Seller role, covering the full journey from initial data intake
to transaction preparation.

The system combines:

  • AI-assisted data collection
  • Backend logic for valuation and readiness scoring
  • Automated document generation
  • A centralized dashboard to manage all stages of the process
A structured data room interface that organizes required documents and tasks for due diligence and transaction preparation.

Implemented features:

01
Authentication (Clerk)

Secure access and session management

02
Data Intake

File uploads, manual input, and AI-assisted chat flow

03
Exit Readiness Scope

Structured evaluation of business preparedness

04
Valuation Module

Automated calculations based on user data

05
Dashboard

Centralized view of progress and outputs

06
Action Plan

Step-by-step recommendations to improve readiness

07
Negotiation Support

Tools to assist deal preparation

08
Sales Brochure Generation

Automated creation of sales materials

09
Longlist / Shortlist Management

Structuring potential buyers

10
LOI & NDA Generation

Automated legal document templates

11
Due Diligence Workflow

Structured process for transaction preparation

12
Data Room

Secure document storage and sharing

A mobile-first onboarding flow with AI-assisted guidance that simplifies data input and walks users through key steps.
A unified dashboard that gives a clear overview of valuation, documents, and next steps across the entire M&A process.

Results:

01
4 months to MVP launch

Delivered a fully functional Seller-side platform within the agreed timeline and scope.

02
1 complete Seller workflow implemented

Covered the full journey from data intake to due diligence
in a single system.

03

Automated valuation & readiness scoring

Enabled consistent calculations based on structured user input.

04

3+ auto-generated document types

Included NDA, one-pager, and sales brochure templates.

05

Centralized document management via Data Room

Enabled secure handling of sensitive M&A documentation.

A unified platform experience showcasing key modules like dashboard, action plan, data room, and onboarding working together to support the full M&A journey in one place.

Tech stack

Ralabs has delivered the MVP on time, and the early user feedback has been impressive. The team has kept in weekly contact to prioritize tasks and communicate via virtual meetings, emails, and messaging apps. Their cultural match and ability to give different options have been outstanding.

Sebastiaan Winter
Co-Founder at BestBonobos

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