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Building a multi-role SaaS platform for startup coaching

Client: Silicon Valley in your pocket

Duration: July 2018 – May 2019

Customer location: California, USA

Industry: EdTech ● Education

Services: Back-End Development ● Custom Software Development ● DevOps ● Front-End Development ● Product Discovery and Consulting ● Quality Assurance ● Third-Party Integrations ● UI/UX Design

Tech stack: Auth0 ● AWS ● Koa.js ● MongoDB ● Node.js ● React ● Strapi ● Stripe

Dedicated team behind the project

Andrew

Senior Software Engineer

Mykola

Senior Software Engineer

Ruslan

Senior QA engineer

Taras

Senior QA engineer

The client

Silicon Valley in Your Pocket is a US-based virtual startup accelerator that helps early-stage founders become investor-ready. It offers a structured coaching experience backed by Silicon Valley investors, combined with startup tools, templates, and a proprietary readiness framework. The platform has supported thousands of founders across 40+ countries.

Client achievements:

2,000+ founders supported globally

Silicon Valley in Your Pocket has coached over two thousand founders from more than 40 countries, helping early-stage startups validate ideas and prepare for funding.

Network of 40+ experienced coaches

The platform brings together Silicon Valley investors, advisors, and operators to guide founders through 1:1 sessions, group webinars, and structured assessments.

Startup perks worth over $150K available to users

SVIYP partnered with top-tier service providers to offer founders over $150,000 worth of discounts and credits — covering cloud hosting, legal, accounting, patent filing, and more.
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Proven resources from 950+ startups

The team behind SVIYP has worked with more than 950 startups, using that experience to build a self-paced accelerator packed with investor-ready tools, templates, and strategies.

The challenge

SVIYP came to us with a clear concept, tight timeline, and the ambition to productize their coaching model. The goal was to launch a fully functional MVP that could support multiple user types, deliver structured content and coaching flows, and lay the groundwork for future AI-driven features.

Tight few-months delivery window

The platform had to be designed, built, and deployed fast — without sacrificing quality or scalability.

Multi-role access logic

The system needed to support guests, subscribers, coaches, and admins — each with distinct permissions and user journeys.

Translating business logic into product flows

The Startup Readiness Score had to drive the core experience — from assessments to content recommendations and coach matching.

Integrated billing and subscription model

Stripe integration was required for monthly plans, one-time purchases, and role-based access to premium content.

Foundation for future AI-powered features

While not part of the MVP, the architecture had to support intelligent content delivery and coach recommendations down the line.

What was done

We worked closely with the SVIYP team to design and build a strong MVP that translated their coaching methodology into a structured web platform. The project followed an agile delivery model and was launched in just 2.5 months.

Designed and implemented the full platform architecture using React, Node.js, MongoDB, and Auth0

Built dedicated interfaces for guest users, subscribers, coaches, and administrators

Integrated Stripe for subscription payments and individual content purchases

Developed a self-assessment flow tied to the Startup Readiness Score

Enabled coach booking, ratings, and content recommendations based on assessment results

Set up a Strapi-based admin panel for content and user management

Deployed the platform on AWS, ensuring scalability and future white-labeling potential

Implemented features:

Self-assessment with instant scoring

Guest and subscribed users can complete a guided assessment to get a Startup Readiness Score.

Coach discovery and session booking

Subscribers can browse coach profiles, request 1:1 sessions, and leave post-session ratings.

Dynamic content recommendations

The platform suggests relevant videos, templates, and tools based on user scores and activity.

Tiered subscription plans

Stripe integration supports multiple monthly plans, each unlocking different access levels and pricing.

Admin panel for content and user control

Admins manage users, coaches, subscriptions, and all platform content via a Strapi-powered CMS.

Events, webinars, and digital resources

Coaches can publish webinars and content, while users can explore, purchase, and rate resources.

Secure authentication and role-based access

Auth0 handles user registration, login, and access control across multiple user types.

Results

01

MVP delivered in under 10 weeks

The platform was built, tested, and launched within the initial 2.5-month timeline, ready for early users and partners.

02

Full coaching experience, digitized

SVIYP successfully moved from a service model to a scalable digital platform with structured onboarding, assessments, and coaching flows.

03

Validated foundation for future AI integration

The modular architecture allows SVIYP to plug in AI-powered matchmaking and personalization features as they scale.

04

Prepared for B2B2C expansion

With multi-role support, tiered subscriptions, and white-label flexibility, the product is ready to serve institutions like incubators, banks, and accelerators.