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AI-driven Marketing Platform for Campaign Decisioning and Predictive Analytics

Duration: 2019 – ongoing

Customer location: The US

Industry: AI & ML ● Business/Productivity Tech ● Media

Services: AI/ML ● Custom Software Development ● Data Services

Tech stack: Apache Airflow ● PostgreSQL ● Python ● Snowflake

Dedicated team behind the project

Andrew

Lead Back-end Engineer

Dmytro

Senior Data Engineer

Andrew

Frontend Engineer

The client

This project involved a collaboration with conDati, a forward-thinking marketing team seeking to elevate their customer experience through data-driven insights. The company specializes in transforming massive volumes of customer, event, and transaction data into accessible insights and usable information for their clients. They offer advanced marketing data analysis solutions.

Their primary goals were:

Improve marketing campaign effectiveness.
Achieve rapid implementation within budget constraints.
Augment their team with seasoned development expertise.

Client achievements:

$4.75M Series A Funding

conDati secured $4.75 million in Series A funding, led by top tech investors. This funding enabled the expansion of their AI-driven marketing analytics platform, positioning Condati to deliver advanced, data-driven insights to a broader market. Read more.

Partnership with ESET

ESET, a leading IT security software firm, best known for its NOD32 product, partnered with conDati to improve its digital marketing strategies. Using conDati’s platform, ESET optimized its marketing efforts across multiple channels, including Google, LinkedIn, Twitter, and Amazon. Read more.

Winner of the USAA-Sponsored Pitch Competition

conDati obtained an additional $3.23 million in Early Stage VC funding that powered further product development and market reach. This investment reinforced the company’s ability to refine its platform and meet the evolving needs of the marketing industry. Read more.

Winner of the USAA-Sponsored Pitch Competition

conDati was recognized as the winner of the USAA-sponsored Pitch Competition at South by Southwest (SXSW) in 2018, affirming the platform’s innovative approach to AI in marketing and increasing its visibility in the industry.

Gartner Cool Vendor 2019 in AI for Marketing

conDati was named a Gartner Cool Vendor in AI for Marketing in 2019. This recognition highlighted the company’s leadership in applying AI to improve marketing outcomes, making them a key player in the industry. Read more.

The challenge

Condati aimed to enhance their existing marketing data analysis platform to provide clients with a more granular and real-time data-driven approach. They needed a solution that could:

Consolidate and structure data from diverse sources (website traffic, social media, digital ads, etc.) in real-time.
Generate actionable insights presented in clear, user-friendly reports.
Provide predictive models to optimize future marketing decisions and maximize revenue growth.
Offer anomaly detection for swift campaign adjustments.
Visually demonstrate the impact of marketing initiatives on overall business outcomes.

What was done

To address these challenges, Ralabs partnered with conDati to develop an advanced marketing analytics platform leveraging a Data Science approach. Our team built most of the data engineering, Machine Learning (ML), and backend logic for the platform.

Implemented features:

Apache airflow

Apache Airflow was used to manage and automate data pipelines. It enabled the seamless integration of data from various sources and ensured real-time processing.

Directed acyclic graphs

Structured workflows are established within DAGs, offering clear visibility into dependencies and execution order.

Intuitive dashboard

A user-friendly dashboard allows for seamless navigation and interaction with key marketing insights.

Predictive modeling for growth

The platform generates forecast models to anticipate future marketing performance and identify revenue optimization opportunities.

Anomaly detection and alerting

Users can establish alerts for unexpected fluctuations in campaign activity, with notifications sent directly to Slack. This integration enables swift corrective actions.

Additional features

Implemented a system that continuously gathers all available data, including website traffic, social network statistics, digital advertising, and more, in real-time.

User-friendly reports present data in a clear and concise manner, empowering informed decision-making.

The gathered data is structured in real-time, allowing for immediate analysis.

Data visualization tools clearly illustrate how marketing efforts contribute to overall business results.

Results:

Data-driven marketing

Real-time insights fueled campaign optimization and improved marketing campaigns by using Data Science approach. Predictive models further improved decision-making, maximizing marketing ROI

Optimized revenue

The platform not only provides current statistics for the business but also generates forecast models. These models help in determining the best next actions to optimize revenue, enabling more targeted and effective marketing efforts

Streamlined workflow management

Leveraging Apache Airflow’s “Configuration as Code” approach, Ralabs automated a significant portion of the platform’s data pipeline workflows. This resulted in increased efficiency and reduced manual intervention